For many online retailers, blog posts are unique opportunities to connect their brand with an audience, highlight specific products, or publicize current promotions. Developers can add value to a client’s store by adding functionality to article pages, and improving the user experience for blog subscribers.

Blogging as a content marketing technique has been around for a while, and there’s no sign that its value is diminishing anytime soon. Recently, Hubspot found that 55 percent of marketers say blog content creation is their top inbound marketing priority, while a Social Media Examiner report found that 58 percent of marketers said that “original written content” is the most important type of content, outdoing visuals and videos.

By improving the look and feel of article pages when building or customizing themes, Developers can boost conversion rates for their clients. With careful use of Liquid, it’s possible to enhance the usability of Shopify blog posts and unlock potential opportunities for success.

“By improving the look and feel of article pages when building or customizing themes, Developers can boost conversion rates for their clients.”

In this article, I’ll demonstrate practical ways to customize blog article pages, by designing an intuitive approach for displaying custom names for authors, as well as improving navigation with previous and next buttons.

Learn more about building themes with Shopify Theme Kit.